Advertising+terms


 * 1) Direct mode of address- when the model looks directly at the camera
 * 2) Indirect mode of address- when the model looks away from camera
 * 3) Central image- needs no explanation
 * 4) Anchorage text- writing that fixes the meaning of an image e.g. a caption
 * 5) Blurb- factual information, often in small print
 * 6) Seasonal theme- when the colours, content relate to the time of year
 * 7) Mise en scene- how everything is arranged to give meaning to the piece
 * 8) Primary consumer- someone who is absolutely focused on watching, listening to or reading a media text
 * 9) Secondary consumer- someone who is watching, listening to or reading a media text while doing something else, such as talking or homework
 * 10) Ideology- a system of values, beliefs or ideas that are common to a specific group of people
 * 11) Target audience- groups of people defined by factors such as age, gender and lifestyle
 * 12) Slogan- a memorable and repeated phrase used by a particular company
 * 13) White space- any area that is left blank