Learning+Journal+16


 * **Brown,Nicholas**
 * today we learned about how women are stereotyped in adverts also we learned the different types of advert women.** ||
 * **Bryant, Christopher** ||
 * **Clayson, Christopher**
 * Today we learned how women are sterio typed in adverts, we were each split in to groups and we had to decide which catogory our advert fitted into (Beauty Bunny, Fastionista,Perfect Mum or Alpha Female) and why**
 * 18/10/11**
 * today we looked at blumers and katzs gratification theory. This suggests that we use media for a reason being: cognative(to learn somthing), affective( to gain pleasure), Personal intergetive(credibility), social intergetive(family bonding) needs or Tension release(****esape from the world).we next used our new found knolage to scruitnise they sex and the city Deberhams advert. Overall I mostly understood the lesson and I am ready to learn more** ||
 * **Day, Samuel**
 * 12/10/11On wednesday we started looking at our next topic How Womman Are Steriotyped in adverts we learnt the four main groups Fastionista, perfect mum, Beauty Bunny and Alpha Female. we then then looked at how women show themselfts at diffrent stages of there lives and why.**
 * 14/10/11On Friday we looked atan advert that was given to us and we lryed to work out what the woman wanted to portray herself as and how her cloths and make up told us about her.**
 * 19/10/11on wednesday we learnt about Blumler and Katz gratification theory, this is a theory that we use different tyupes of media to m eet our needs. There was five different types: social intergrative needs, personal intergrative needs, congnitive needs, affective needs and tension release.** ||
 * **Gallon-Samson, Abigail** ||
 * **Gaudie, Joseph**
 * Yesterday we learnt about Blumler and Katz' gratification theory. We learnt about the 5 different ways that we use media; cognitive needs (gathering knowledge), affective needs (emotional, to gain pleasure), personal intergrative needs (status and credibility), social intergrative needs ('because your family and friends are') and tension release (To relax). We then wrote a paragraph on what this advert was used for and what the women, palm tree in the background, represented etc.** ||
 * **Goldborough, Charlie** ||
 * **Horton, Michael**
 * Today we learned about how women are stereotyped in adverts. We learned 4 new terms and tried to put them into context by describing adverts. The four new points we learned were: Beauty Bunny, Fashionista, Perfect mum and the Alpha- Female.**
 * 18/10/11**
 * Today we learnt a similar theory to blumler and katz gratification theory, it was called Maslows hierachy or needs. This was a pyramid of the reasons why we use media. From the bottom up it was: 'Physiological, breathing, food and water' 'Safety. Security of employment, resources and health.' 'Love/Belonging, friendship, family.' 'Esteem, Self esteem and confidence. 'Self-Actualization, Morality, creativity and lack of prejudice. I still dont fully understand the 'Self-Actualization' category and how i could put this into my work** ||
 * **Jarvis, Jessica** ||
 * **Johnson, Beth**
 * On wednesdays lesson we started a new topic in media on stereotyped women, I learnt the four main groups of the stereo types.**
 * On Friday we got an advert to look at it our groups and we learnt how to tell what stereo group it was in and how to compare to other stero groups.**
 * 18/10/11- We learnt about different needs that specific adverts out such as : congintive needs,affective needs,social intergative needs ect .. And we looked at the advert of sex and the city and wrote down a therory and what needs the advert has.** ||