Learning+Journal+13

**it saddens me to see what the advertising industry has brought us to, and just what attracts us to a particular product. The representation of women is a clearly a major factor. We have needs, and these ads promise to fill those needs, weather it be a fancy new oven, or the shiny, voluptuous hair of Cheryl Cole.** || **I think that the last link is the best due to that it was simple with a lot of information.It** **represented women as being reliant on men or their friends.Women are seen as being much weaker** **than men ,but any advert will make the woman look in control with the cleaning. If a man does something like** **clean the floor the woman in the advert rewards him. This implies that men are incompetant which is very stereo-typical.** || **I have read all the links and they were all very helpful, especially the last link.I definitely have a better understanding of how women are shown in the print media. Also, I found out some interesting facts, for example less than 50% of women in advertising are shown as employed, compared to a massive 75% of men. I found some of the information quite sexist as most of women are portrayed as house-wives and are shown as being completely relient on men, which is not always the case.** ||
 * ** Aird, Emma ** ||
 * ** Anderson, Zoe ** ||
 * ** Chapman, Lisa ** ||
 * ** Coates, Kayleigh **
 * women are represented very stereotypical, as being dependan on men. women are shown in lots of adverts in which a man could easily fit but adverts are too sexist. A lot of the information in the links prove advert to be sexist and stereotypical, this could make them harder to relate to. ** ||
 * ** Curtis, James **
 * Women are often portrayed in a sexist manner of being a 'kitchen mother **
 * also many adverts show women in cleaning, clothes and other house products **
 * - James ** ||
 * **Drumm, Helen**
 * ** Graham, Kathryn **
 * Women are generally represented as mums, or beautiful, perfect models that young girls aspire to be like. I found that all the links showed that print adverts, as well as television advert are sexist and steoreotype people into a few roles. I think that the last link was the most helpful, as it gave examples of how women are represented, and made the information very easy to understand. I think that the other 2 links are too much text and though they meeet their purpose, it does not really make understanding the point of the text very easy or clear. ** ||
 * **Greening, Helena**
 * ** Hatch, Georgina ** ||
 * **Hay, Eve**